Where it contributes to the participation of all as interventions towards the subject in question to enrich dialogue and access to a stockpile of practical experiences contribute to producing proposals on how to improve behavior and tightly control.

It is documented so that it can be referred to at any time. All posts and interventions are issued by followers, including common denominators in terms of business sectors, the administrative level and practical experience, which leads to obtaining a large stock of experiences and practices on ethical and behavioral issues in every business sector.

Posts via the platform rely on the eloquence component of the offering in a nutshell, so that the participant summarizes his interventions in brief tweets in their presentation and in the literary prose style through attractive and influential prose thoughts.

Contributes to transforming behavior into an acquired habit, not by enticing or intimidation, but by persuasion, through presenting the opposite opinion and opinion opposite to it, and views are exchanged through dialogs dominated by the force of logic, not the logic of force, which ends up transforming the behavior positively and by persuasion.

It is subject to numerical statistics, which helps to know general tendencies towards a specific behavior and to take appropriate decisions towards it

It is supported by an encyclopedia of prose thoughts and tweets in Arabic and English and soon in Chinese for a large number of sayings of scholars, writers, thinkers and philosophers throughout history.